Ence is moving forward with determination in its transformation into a manufacturer of speciality pulp that competes with higher-cost long fibre (BSKP). At the end of 2025, speciality pulp substitutes for BSKP accounted for 30% of sales in the Pulp business, seven percentage points more than in 2024. These products also generated an additional margin of approximately €37/t compared to standard pulp, reflecting the higher added value of this segment.
In terms of pulp sales, speciality pulps reached nearly 290,000 tonnes in 2025, compared to nearly 220,000 tonnes in 2024, representing an increase of nearly 70,000 tonnes in speciality pulp sales in 2025.
The company plans to continue increasing the weight of these solutions in its commercial mix. Looking ahead to 2026, the goal is for speciality pulp to account for around 40% of sales in the Pulp business unit, consolidating Ence’s presence in segments with higher margins and growth.
Strategic advance in the fluff market
A significant milestone in this strategy was the launch, in the fourth quarter of 2025, of the first fluff pulp production line at the Navia biofactory, with an annual capacity of 125,000 tonnes.
With this investment, Ence becomes the only producer in Europe of fluff pulp from eucalyptus fibre, enabling it to compete in the European market with higher-cost producers of long fibre.
This new product, currently undergoing customer approval, is mainly aimed at the European market for absorbent hygiene products, such as nappies and personal hygiene items, which are on the rise due to the ageing population. Its development will make it possible to replace imports and offer a more cost-competitive alternative to the long fibre traditionally used in these applications.
Target: exceed 62% in 2028
Increasing the weight of speciality pulp is one of Ence’s strategic priorities. In this context, the company has a clear roadmap for continuing to increase the weight of these grades in the coming years. The strategic objective is for speciality cellulose to exceed 62% of cellulose sales in 2028, which will contribute to consolidating a business profile with greater added value and structurally higher margins.
